Erin’s Guide to Better Beauty Blogging

Beauty, Fashion and Lifestyle Blog Tips, Tutorials and Guides

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In December 2005, I started a beauty blog.

Within the next 6 years, I had beauty albums (my intro to blogging), sub-blogs (The MAC Fetish–an ode to my addiction to MAC), forums, Youtube channels…you name it. I tried tons of things over the years to make my blog what I wanted it to be. Almost all of those things have failed.

Every so often, I look at my unfinished posts and at barely used makeup and think “What the hell am I doing?” There are times that I am so uninspired, so out of the loop, and plain old unsure of myself.

There’s SO much that I wish I knew about blogging. To this day, I read guides and blogging blogs all the time. In this guide, I’ll share what I’m learning, and all the crap I wish people told me.

This is an on-going series that will be edited constantly. Check in for new additions, links and suggestions.

Here’s some of that info:

1. It’s not a competition. There’s room for everyone.

2. Don’t waste your precious time worrying about what everyone else is doing. Do you. Sure, it’s great to get inspiration from others, but don’t try to be them. If you don’t like they way your blog is going, change it.

3. Beauty blogs need images. The more, the better. I can’t tell you how many times I’ve read beauty blogs that talk about a product and don’t show me the product. What the–?? If you’re telling me about a gloss, let me see the gloss! Sheesh.

4. Creating different blogs for different topics isn’t always the best idea-you have to grow a whole new following. I’m still teaching myself that lesson. Like, right this second.

5. When you’re not in the mood to blog, don’t force it. Trust me, I’ve forced posts. They are crappy, and usually your readers can tell.

Here are bunch of other posts that I’ve written about beauty blogging. All of them are my opinions. Follow if you’d like, try if you’d like.

 So, You Want to Start a Beauty Blog?

The Blogging Process

Making Money From Your Job, and Getting Free Stuff

Social Media & Blogging: Birds of a Feather

Miscellaneous Awesome Info

My Preferred Blogging Vendors:

GoDaddy (hosting)
Uprinting and Moo (50 for $20, Minis are 100 for $20) (business cards)

[These are affiliate links]

Want to Make Your Blog Better? Review the 25 Day Challenge!

The 25 Days to a Better Beauty and Fashion Blog was a huge success!  For 25 days, bloggers learned different tips and techniques t0 strenghten and grow their blogs. Here are the first few topics. Be sure to check out the main page for all 25 lessons!

Day 1: How To Write Better Blog Post Titles
Day 2: Organize your content: Categories, Tags and Pages
Day 3: Building Interaction on Your Blog: Polls, Ratings
Day 4: Build Your Readership with Bloglovin’
Day 5: Branding with Images: Favicons, Avatars
Day 6: Your Blog’s Archives: Don’t Let Them Forget Your Content
Day 7: Spice Up Your Comment Section: Platforms and Options
Day 8: 5 Tips to Make Your Photography Look Better
Day 9: Juice Up Your Footer: Your Last Chance to Hook Your Readers
Day 10: Make it Easy for Readers to Share Your Content
Day 11: Creating a Blogging Schedule
Day 12: Spread the Word: Your Blog’s Business Cards
Day 13: Ending A Blog Post–Use a Blog Signature
Day 14: Awesome Tools for Blogging
Day 15: Using Social Media to Get More Readers on Your Blog
Day 16: Using Tumblr to Increase Your Blog’s Readership
Day 17: Using Email Services to Keep Your Readers Involved
Day 18:  Using Video To Boost Content  (Why I’ve Been Dropped as a Youtube Partner)
Day 19: Your Personal Website or About Me Section: Brand Yourself!
Day 20: Don’t Let Your Older Posts Get Lost, Recycle It!
Day 21: Working With Brands: Approaching Them and Not-Selling Out To Your Readers
Day 22: Make Your Blog Easy To Read on Mobile Sites
Day 23: Creating a Blog Layout That You’ll Love
Day 24: Make Money From Your Site 24/7
Day 25: The Finale

Blog Revamp, 2013

Who’s ready to jump start and find tune their blog again? I sure am! Here’s how we’ll do this. This will be a much shorter 7 day challenge. Every day, we’ll tackle some of the things that stick out the most (to me), and questions that I get about blogging. This includes making newsletters, digging into social media, personalizing your blog with better images, and much more.  The official date for the blog challenge is May 8th, 2013- May 15th, 2013. I’ll also be editing a few of the older posts that I created, and I’ll link those posts every day.
Day 2: Create Your Blog’s Mission Statement [Video]
Day 3: De-clutter Your Blog’s Sidebar [Video]
Day 4: Manage Social Media like a Mega-Brand [Video]
Day 5: Social Media Checklist for Bloggers [Video]
Day 6: Create Free Newsletters for Your Readers with MailChimp [Video]
Day 7: Create a Media Kit for Advertisers, Partners and Sponsors


Are you in? Share your blog address below:

40 Responses to Erin’s Guide to Better Beauty Blogging

  1. Shavonda December 5, 2011 at 6:11 pm #

    I am so glad I ran across this post, Erin.  I recently decided to start a beauty blog and this single post has provided me with a wealth of information.  At this point all I have is my domain name and Im trying to figure out an affordable web host.  I wanted to start a blog because I really love beauty and fashion and I wanted to create it as sort of a virtual journal.  I was really apprehensive because I felt like there are already soooo many blogs out there so what makes me think I should even attempt to put out another one.  At the end of the day it comes down to the fact that Im doing it because i want to. Plain and simple.  My blog is my escape and my creative canvas.  If I grab the attention of others and accumulate followers, then great.  If not, then no worries.  Although you had no idea you did it, thank you for giving me the reassurance that it’s ok if I want to do me.  Im a subbie to your YT as well and I love how positive you are.  Its really refreshing. 

    • ErinScandalous January 7, 2013 at 10:39 pm #

      Shavonda, I’m printing this out and putting it on my vision board. You rock!

  2. Makeupart9 January 27, 2012 at 8:18 am #

    Thank you so much for your honest, and highly valuable advice! I am starting my own beauty blog and it helps so much to read other beauty bloggers experiences.. This is so generous of you and much appreciated!

  3. Justine Gershak February 8, 2012 at 11:07 pm #

    Wow, I stumbled upon this site from someone else referring it and I love your ideas.  What a great example to what you were explaining to.  Here’s a beauty blog not just talking about the latest in beauty, but how to do a beauty blog- way to stand out.  I love the idea about business cards, I’m going to look into that! Thanks for the great post.

  4. thefabgirls February 22, 2012 at 10:06 am #

    I haven’t even started reading any of these yet and I’m already excited. Thanks so much for sharing this information, I can already tell it’s going to be helpful. I want to incorporate more beauty posts into my blog and this will really assist me. Thanks so much!

  5. Nlchitchat April 30, 2012 at 1:06 pm #

    Thank you so much for all your hard work and for sharing this info with us!

  6. Chardae Perry May 2, 2012 at 12:46 pm #

    I can across this page yesterday and I’m so excited I did! Thanks you so much for all the valuable information! I read your post about 30 topics to to blog about and now I have 4 drafts saved.

    • ErinScandalous August 21, 2012 at 7:52 am #

      I LOVE this! Thank you Chardae!! I hope it’s all working out for you!

  7. Ayesha July 10, 2012 at 9:44 am #

    Thanks for this helpful information! I appreciate you sharing the knowledge you have acquired over the years ! It’s refreshing to come across someone who doesn’t have that “crabs in a bucket” mentality.

  8. Michelle@RadiantBrownBeauty August 8, 2012 at 7:36 am #

    Oh how I hate Disqus. it’s the one plug in that gets blocked out when I try to ready blogs like yours at work!

    Anywho, as I sit here reading (at home), I have to admit I have made a lot of mistakes as a beauty blogger. I learned a lot along the way though and I’m still learning. This is a great resource you have here :-)

    So, i’m running my daughter to her college orientation. I bookmarked this page so I could come back to it later.

    • ErinScandalous August 18, 2012 at 9:35 am #

      OMG, really?! That hurts my (blogging) heart!

      Thank you so much for commenting! Blogging is totally a learning experiences through and through!

  9. SomethingBeautiful January 11, 2013 at 2:45 pm #

    This is great Erin! Thank you ! it will add to my beautiful blog! God bless you :)

  10. nbde part 1 January 16, 2013 at 12:54 pm #

    Erin…you have done a great work.Nice effort to tell the message to everybody.

  11. beauty tips February 13, 2013 at 11:55 pm #

    A detail information regarding all kinds of Beauty tips including all kinds of Makeover standards, facial tips, skin care issues, Applying different types of cosmetics, Hairs falling issues, Hairs care remedies a complete solutions regarding Beauty tips

  12. Nat February 21, 2013 at 2:47 pm #

    These are really great tips! I’ve found links to some great bloggers recently through the 77looks app, too…Really good examples

  13. Hair Extensions March 4, 2013 at 7:02 am #

    Such a helpful blog. I am going to share this on our social media blog love

  14. preciousgold April 28, 2013 at 6:15 pm #

    before I was really addicted to books but when I started blogging then I have to leave reading books. Blogging is affordable and we can learn a lot of things and different topics in different people. Oro Gold Reviews l♥ve :)

  15. Ester May 8, 2013 at 12:41 pm #

    These articles were really helpful – I have started my beauty and fashion blog a few days ago. I knew about some of these things, but some information was new to me. Thank you for posting this!

  16. Nouvelle Vaguely May 17, 2013 at 8:55 pm #

    Just stumbled on this today and left feeling so inspired!
    I’m brand new to beauty blogging and sometimes it feels like I’ll never get anywhere with it, but it’s so great to remember that the best bloggers have small beginnings too.
    Thank you!


  17. Stephanie June 23, 2013 at 12:08 pm #

    Hi! I came across your post today and thought that it was informative and inspred really. I am new to beauty blogging, my sister and I created a blog last week and I think your tips will really help. Thank you :)


  18. Amber July 6, 2013 at 8:43 pm #

    Hi. I just stumbled upon this today. I decided to start a blog about a week ago and I didn’t think it would be so much work, lol! It’s hard trying to provide quality swatches while searching for a job. Thanks for this resource, it’s super helpful!! < that's my blog, if you have any critiques or words of wisdom, please let me know through the contact section. thanks!

  19. Gil July 27, 2013 at 1:41 am #

    Great post, with wonderful resources. I totally agree about the photos part – can’t stand a blog without enough pictures.

  20. Beauty Diva October 25, 2013 at 3:47 pm #

    This is very informative, I took some great pointers from reading this post. Thank you so much for sharing, keep up the great work!

  21. Emma November 16, 2013 at 4:46 am #

    These are great tips on beauty blogging, thank you so much for sharing!

  22. Lindsay P. January 11, 2014 at 1:44 pm #

    Thank you SO much for creating this guide and putting so much time and detail into it!! I’ve done a lot of research on starting a blog and found your guide to be the most helpful one I’ve found….great job!! I have an extensive background in the beauty industry, but since I’m no longer working in it full-time, I’ve been dying for a creative outlet. I’m definitely excited to enter this world of blogging and hopefully will help others!!

  23. DOLL ME UP January 25, 2014 at 11:41 am #

    This is very useful, I took some excellent suggestions from studying this publish. Thank you so much for discussing, keep up the excellent work!

  24. Runway Salone January 27, 2014 at 7:41 am #

    Such a beneficial weblog. I am going to discuss this on our public networking weblog love

  25. Annawood ward February 10, 2014 at 4:23 am #

    Thanks for sharing wonderful tips for beauty blogging. You have shared great resources with us. Keep up the good work.

  26. Wasifa February 11, 2014 at 7:04 am #

    This is a wonderful article (or should I say collection of articles?)
    Loved reading each & every one of these… Thank you so much for the guidelines!

  27. Lusodom March 3, 2014 at 1:25 pm #

    Thanks for this great tips. Will be checking your site more often.

  28. Melanie and Amy March 27, 2014 at 10:34 am #

    Hi, our names are Melanie and Amy and we have just started making a beauty website yesterday. We both have a passion for fashion. Both of us are quite young- and by young we mean not even teens. We stumbled upon your page, and it has given us so many ideas on how to improve our blog. Without your website, we would probably would have given up on our blog already. We just want to thank you for helping us tremendously. We would be honoured if you could just check out our blog and give us some feedback on how to improve it.

    Thank you so much,
    Mel and Amy.

  29. Destini hope Mitchell April 3, 2014 at 10:01 pm #

    Thank you for sharing this. I just started blogging a month ago and been struggling on what to write but this info will surely help me out. :) please check out my blog maybe give me some advice.

  30. Pretty Revolution April 11, 2014 at 10:01 pm #

    Loved the tips! I’ve started up a fashion and beauty blog, please check it out.

  31. Briana Whitehead April 15, 2014 at 10:38 pm #

    I love all of your tips! They are extremely helpful. I have just started a beauty blog myself and am so glad I found one website that is so beneficial in my getting started process! Thank you:)


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