You can get most of your media kit info from an analytics site or from bits of info you created yourself. There are a few key bits of information that you’ll want to get directly from your readers. To be honest, I’ve never done a survey solely for a media kit. I usually do them when I feel like my content is getting a little stale, or when I really want to see if my audience has shifted. I’ve always used Google Forms to create my surveys. Some of the info I include is:
- What are your interests?
- How many times per week do you visit my blog?
- What’s your favorite type of content on my blog?
- What’s your makeup style?
I almost always make all of the questions multiple choice or drop downs, and I include an open box at the end for people so say whatever they’d like. You end up with a lovely chart, packed with percentages and easy to use stats! I want people to be able to breeze through the survey, but find the most fitting answers for themselves. Nobody wants to go through a long survey. Here’s your opportunity to ask:
- Why do you like (insert blog name)/What are your favorite things about (insert blog name)?
- What do you want to see more of?
- What do you want to see less of?
I use this information when I craft a picture of my typical reader, as well as blog stats. You can also get some pretty great testimonials from the open ended sections. Get creative here! The more info that you get, the better you can tailor your blog and get a better feel for your readers.