Media Kit Crash Course: Crowdsourcing to gather media kit info

crowdsourcing for your media kit

You can get most of your media kit info from an analytics site or from bits of info you created yourself. There are a few key bits of information that you’ll want to get directly from your readers. To be honest, I’ve never done a survey solely for a media kit. I usually do them when I feel like my content is getting a little stale, or when I really want to see if my audience has shifted. I’ve always used Google Forms to create my surveys. Some of the info I include is:

  • What are your interests?
  • How many times per week do you visit my blog?
  • What’s your favorite type of content on my blog?
  • What’s your makeup style?

I almost always make all of the questions multiple choice or drop downs, and I include an open box at the end for people so say whatever they’d like. You end up with a lovely chart, packed with percentages and easy to use stats! I want people to be able to breeze through the survey, but find the most fitting answers for themselves. Nobody wants to go through a long survey.  Here’s your opportunity to ask:

  • Why do you like (insert blog name)/What are your favorite things about (insert blog name)?
  • What do you want to see more of?
  • What do you want to see less of?

I use this information when I craft a picture of my typical reader, as well as blog stats. You can also get some pretty great testimonials from the open ended sections. Get creative here! The more info that you get, the better you can tailor your blog and get a better feel for your readers.

FOTD: Bronzy Glow and Pink Lips

nars greta, mac nc50, warm blend,

I’m all for an easy makeup look. As usual, I decided against eye shadow because, I dunno, I just haven’t worn it in awhile. I shopped my stash and re-discovered my Mineralize Skin Finish collection. I had so much fun swatching and playing. I had Gold Deposit when it first came out, and now I’m considering buying it again. (I’m supposed to be down sizing. Oops)

Here’s what I ended up wearing this weekend:

Foundation: MAC Pro Longwear Foundation in NC50
Blush/highlight: MAC Warm Blend Mineralized Skin Finish (similar here)
Brows: Damone Roberts Brow Powder in Dark
Eyeliner: Maybelline Line Stiletto Liquid Liner in Black
Mascara: L’Oreal Telescopic Mascara in Carbon Black
Lips: Nars Audacious Lipstick in Greta
Lipgloss: MAC Love Nectar Lusterglass


Bliss + Kohl’s=A Very Happy Erin

This post is sponsored by Bliss / Kohl’s

Kohl’s is one of my favorite department stores. Seriously, I get everything there–clothes, shoes, accessories, kitchenware, bed linen, beauty items–you name it. In recent years, they’ve revamped their beauty section. They now offer brands like Lorac, Essie, and bliss. Yes, the lovable skin and body care brand is available and ready to be purchased with my Kohl’s Cash and coupons.

Let me give you a background on my experience. My mother and I both got into Bliss when we found them in our hotel bathroom during trips to NYC. We’d use teeny amounts at a time, trying to ration them out so we could take them back home. From then on, we knew Bliss was the real deal.

Bliss Available at Kohl's

I really am a big fan of warm, inviting bathroom time. I don’t like to skimp out on my body wash, because I don’t feel clean. I purchased two Bliss body wash/bubble bath scents, blood orange + white pepper and grapefruit + aloe. The scent is euphoric. They’re so amazing, in fact, that my husband uses them too. The scents are definitely higher quality, so they stay on you longer than the other body washes I’ve owned. I didn’t think my husband would want to smell like blood orange or grapefruit, but it never fails, he walks into the bedroom smelling like it every day (even though he has his own manly man shower stuff sitting right beside mine).

Bliss Available at Kohl's

The product I should have purchased last year was the ingrown eliminating pads. Do you remember my post about the bikini wax from hell? The shock of the hair being ripped out of my skin was pretty horrible, but the aftermath was WAY worse. Bumps. Itchy skin. Tenderness. The lady that worked at the spa recommended a pricey product (can’t remember the name) that didn’t have great reviews. But my friend Niki said, “Oh girl! You should get the Bliss wipes. They’re amazing!” So I remembered that tidbit, and picked up a jar. Even though I’m getting to the point where I can’t see down there due to a growing belly, I still want to keep it tidy!

Bliss Available at Kohl's

So in the event that you’re looking for new skincare, hair removal items, etc., check out Bliss at Kohl’s!

My Healthy Hair Journey! Relaxers, Weaves, Wigs and Locs

This post is sponsored by Beautiful Textures.

Today I’ve teamed up with Beautiful Textures to share my ten year healthy hair journey. In the video, I’m sharing the ups and downs that I’ve faced with basically every hair phase that I’ve had. The video starts in 2005, where I show you my scraggly relaxed hair, and it ends with the locs I have today. Check out the video and let me know what you think!

Also, be sure to share your healthy hair journey with Beautiful Textures on their website! Click here to share your story.

My Favorite Concealer Brushes

Copy of TidalRise

Concealer is used to cover what foundation can’t–darkness, spots, etc. So when I’m using concealer, I’m making sure I use a brush that’s really going to get in there and get the job done. I probably have seven or eight brushes in my makeup stash that I use for concealing, so I had to think about which brushes I use the most. My three favorites are listed below.

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