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7-Day Blog Revamp [Day 2]: Create Your Blog’s Mission Page or About Section

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Welcome to Day 2!

I’m really excited about this section, creating your blog’s mission page and/or about me section. I think this is important because it tells your readers who you are, and what kind of information you’re giving them. Basically, this is an opportunity to reach out to your readers, welcome them, and explain why they should keep coming back for more. I check out new blogs all the time. If it’s really interesting to me, I dive deeper and deeper into content. But if I see an “about me” image or “start here” page, I stop dead in my tracks to check it out!

Some things you can include are: Continue Reading →

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7-Day Blog Revamp [Day 1]: Assess Your Blog (And Set Your Goals!)

Scandalous Beauty Blog Revamp Day 1

Welcome! 

Today is the first day of the 7-Day Blog Revamp! If this is the first time we’re meeting, my name is Erin Bailey. I’ve been blogging about makeup for seven years now. I have to admit, this challenge is going to be a workout for all of us. Yep, I’m doing it with you! My blog needs some TLC, so I think we can all benefit.

Today, we’re going to start out with an assessment. We’re going to see where we are, so we can figure out where we’re going. Some of you might be hippie bloggers–you post whenever, aren’t concerned with who’s reading or what your stats are, and you do it for personal enjoyment. Others could be looking at it as a serious hobby, treating it like a part-time job, pumping your heart and soul into it. Others might see it as a profession, using it to help bring in steady income and build a brand. All of these options are fan-freakin-tastic.

So lets look ahead. Where do you want your blog to be in 3 months? What goals do you want to accomplish? Where do you want to be on your next blogiversary? What about in January 2014? What about 5 years from now? There’s no right or wrong time frame.

Continue Reading →

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Join the 7 Day Blog Revamp!

I have to apologize! Today was supposed to be day one of the blog revamp challenge, but there was still LOTS of work to be done in preperation, and I just couldn’t fit it all in. Now that that’s all out of the way, let me explain what’s going down here. I want to jump into 7 blogging and social media basics to help transform your blog. In fact, I’ll be doing the challenge with you, because my blog needs a major boost too! MAJOR. This go round, I’ll be sure to share several resources to help you dive even deeper into the topic. Are you ready? 

The challenge begins Sunday, May 19th.

If you think you’re going forget to check back in, receive the daily task by email by Signing up here!

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5 Blog Marketing and Branding Tips Bloggers Can Learn From Beyonce


I don’t know if you’ve noticed, but Beyonce is EVERYWHERE. I mean let’s be real, she has been on top since her debut album in 2003. You can even argue that she’s a household name. It all started with her support of the 2012 Barack Obama campaign. She’d post a couple images here and there with POTUS’s name on it, and the masses would go wild! After she popped out Blue Ivy, her stans and admirers (and probably her skeptics) were craving more. She gave the world a few images of her family, but it just wasn’t enough. She gave you a taste of her world. Why? Because she had something even bigger in store. Upon observing parts of her branding strategy, I found five takeaways that you can use to captivate you audience and grow your brand:

Images are everything

Have you noticed all of the images coming out lately? Instagram, Tumblr, You name it. She’s posting images that wet your palette just enough. Regardless of the image, they back up her brand, and the story she wants you to know. As a blogger, especially in the fashion/beauty/food/lifestyle realm, those images are what give your post a kick. Don’t skimp around with them. Edit them, create frames, add text, make them your own.

Continue Reading →

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Blogging While Brown: Learn How to Turn Your Images and Video into Revenue

Blogging While Brown 2012 Brochure

What a day, what a day. I went to Philly today to listen in and speak at Blogging While Brown. There’s so much to take in from so many awesome people! Plus, there’s loads of networking. You can’t beat it. I’ll be doing a full post and review on my experiences this week, but for now, check out (or download) a copy of my presentation here: Blogging While Brown Video and Images Presentation. I discuss different ways to get your images and video found on the internet, affiliate sites to join, and more! My panel partner, Aymar Christian, also has his presentation on the web. Still not enough? Review my 30+ page  blog tips guide here!

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My Revamped Beauty Blog Business Cards + 5 Reasons You Shouldn’t Miss BlogWorld NYC

Scandalous Beauty Blog Business Cards (Before the Makeover)

It’s conference season! If you’re a blogger, this is the perfect time for you to learn from others.

Since I’ll be speaking and attending several conferences this Summer, it was time for me to revamp my business cards. If you remember, I did a post on business cards during the 30 Day Blog Challenge.

Continue Reading →

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Day 25: The Finale–Things To Always Remember About Blogging

A little over a month ago, I thought it would be cool to host a workshop that taught the basics of blogging. I didn’t have that kind of time during the middle of a busy semester, so I decided to create a written challenge for existing bloggers. And as I sit on my computer today, October 27th, I can’t believe it’s over!

So, here is the blogging commandment:

Your blog is a place to have fun. Censor yourself if you must, but have fun! This is your place on the internet to be yourself and connect with other people. You don’t have to have a bunch of text and bore people to death. Use pictures, use music, get creative! Share your thoughts, rants, raves, likes, dislikes, ups, downs, whatever you want. Enjoy it folks.

I’ll continue my Guide to Better Beauty Blogging, and I’m so excited to do so! Thanks for joining me on the challenge!

xoxo,

Erin

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