My Three Step, Foolproof Strategy to Consistent Blogging


Last month, I cranked out my goal of 15 posts in a month. In fact, I did 18 posts, which is a little over three posts per week. I know my limits, and having posts up Monday through Friday just isn’t in my plans. This month, I’m off to the slowest start ever. You know why I made my 3x weekly goal last go round, not this time? I didn’t use the strategy. Read on, my friends.

Plan for the month ahead

A few weeks before hand, I opened my editorial calendar plugin and drafted post titles for every Monday, Wednesday and Friday for the following month. I used old drafts that I never got around to completing, series that I wanted to keep up with, and new articles that I was itching to get out.

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Media Kit Crash Course: Crowdsourcing to gather media kit info

crowdsourcing for your media kit

You can get most of your media kit info from an analytics site or from bits of info you created yourself. There are a few key bits of information that you’ll want to get directly from your readers. To be honest, I’ve never done a survey solely for a media kit. I usually do them when I feel like my content is getting a little stale, or when I really want to see if my audience has shifted. I’ve always used Google Forms to create my surveys. Some of the info I include is:

  • What are your interests?
  • How many times per week do you visit my blog?
  • What’s your favorite type of content on my blog?
  • What’s your makeup style?

I almost always make all of the questions multiple choice or drop downs, and I include an open box at the end for people so say whatever they’d like. You end up with a lovely chart, packed with percentages and easy to use stats! I want people to be able to breeze through the survey, but find the most fitting answers for themselves. Nobody wants to go through a long survey.  Here’s your opportunity to ask:

  • Why do you like (insert blog name)/What are your favorite things about (insert blog name)?
  • What do you want to see more of?
  • What do you want to see less of?

I use this information when I craft a picture of my typical reader, as well as blog stats. You can also get some pretty great testimonials from the open ended sections. Get creative here! The more info that you get, the better you can tailor your blog and get a better feel for your readers.

Five Reasons You Need to Upgrade Your Blog Design

Wordpress Blog Premade Responsive Theme

It peps up your blogging mojo

You know that feeling you get when your hair is done and you’re in a shiny new outfit? It makes you feel like a million bucks. You get the same feeling when you give your blog design a new look!

You’ve grown as a blogger

Maybe you’ve decided to be a more dedicated blogger. In the past, you may have blogged recreationally. But now, you’re goal is to blog three times a week. Step up that look, honey!

Your readers deserve it

Spoil people that read your blog every day. Let them show up to your special space and see something just for them.

You have a new strategy

Did you decide to step up your social media plan? How about blogging frequency? People will notice something different about your blog when they come back.

Just because

In the last ten years, I’ve done about, oh I don’t know, 18 redesigns. Maybe more. Many of them happened for no reason at all, but made a big difference in the look of my blog.

If you’re thinking about doing a blog redesign, I hope you’ll check out my shop on Etsy! I create pre-made themes for WordPress, and have several services that help move the process along for you. Each theme looks great on the desktop, tablet or a cell phone, and they’re all less than $40 each. For more information, check out the site!

20 Ways to Be A Successful Blogger While Working Full Time (Part 2)



I meant to posts this a few weeks ago, but hey, better late than never! I’m moving right along with some more ideas on effectively blogging while working full time.


I LOVE this. Basically, this is a timer that gets you to work in 25 minute increments, then the alarm goes off, your computer dims, and then you can start again. This really helps me concentrate on a task and get work done without lollygagging. I use tomato-timer and pomodoro.

Create a weekly time limit

Maybe you want to devote a total of five hours a week to your blog. I’ve tried “clocking in” and not going over that time. Again, this is a way to ensure that you knock out content while being able to knock out other things. I used to spend endlesss amounts of time “blogging”, ie checking social media, etc. Nope!

Be okay with not posting a billion times a week

In an ideal blogging world, I’d like to post three times a day! There’s no way in the world I can devote that kind of time to my blog, so I have to be okay with posting 2-3 times per week. When I pressure myself to post 5 times a week, I end up only posting once, because I get overwhelmed. It’s a sad reality.

Set up drafts as you go

Did you begin a post and you’ve got some good content going for it? Go ahead and throw it in your editor and draft it! Add images and links later, if necessary.

Totally unplug and go at it

This was the productivity tip that helped me like no other. I wrote all about it here.

Check out  part one, three and four of the series too.

20 Ways to be a Successful Blogger While Working Full-Time: Part 1


When you want to keep your blog fresh and always booming with new content, it can really, really be a stressful thing. In my I’m so overwhelmed that my blog is suffering post, I discussed this pretty candidly. In this four part series, I’m going to share tips to be a better blogger, even with a full time job.

Please note that this series was written in desperation for myself. I’ll be referring to it constantly. I hope you will to.

Brain dump

Take some time and just write down everything that comes to mind about your blog. Post ideas, color scheme changes, template updates, what you like, what you don’t like, where you want to be in a year, goals–you name it. Get it all out of your mind to you can have it for future use and expand on it. I use Google Docs as a tool for my blog. It syncs easily, I can use it on the phone or web. I keep it open in a separate tab all day, and add to it when an idea comes to mind.

Working lunch w/ laptop (phone/ notebook/ etc.)

My hair dresser made me think about this a lot more. Use this power hour (or half hour) to eat lunch while working on post drafts, editing videos or photos, answering emails, sending invoices, pitching, etc. That’s one hour where you can get concentrated work accomplished, if you really focus on it.

Schedule days for tasks

Trying to do all the steps to creating a blog post at once can be daunting! But if you use an hour a day to do one type of task, you can be far more productive. For instance, take all of your photography on Saturdays. Take an hour on Tuesday morning/evening to start drafting all your posts for the next week, etc. Use Thursdays to schedule recycled posts (don’t let them get lost!), and Fridays to schedule new posts. Develop a routine and knock out a major part of the process.

Email yourself

Okay, this might not make you the most productive blogger at work (or whereever you are). Sometimes when inspiration hits I need to get started on a blog post draft! I open Outlook while I’m at my desk and just type out all of my ideas for that post. In fact, that’s how I created the outline for this post!

Utilize your mornings

Ah, this can be a hard one, but it’s all about routine. It took me a few months to realize that waking up at 7am to leave at 8am isn’t very productive. I started off waking up at 6:30, which was pretty tough, but I’m used to it now. Ultimately, I’d like to get up around 5 or 5:15. That way, you can dedicate a portion of your morning to productivity around the house, blogging, or any of the other things you’re into.

Check out part two, three and four of the post too! For more blog tips, check out Erin’s Guide to Better Beauty Blogging.